You’ve done the work, now let’s turn it into a service that supports others and earns you income
Whether you're employed or self-employed, this container is designed to guide you from “I’m not sure what to offer” to “Here’s exactly what I do, for whom, and why they need it.”
in 1 month, You’ll walk away with:
A clearly defined offer aligned with your skills and market needs; designed, packaged, and presented professionally on a sales page of your choice (with tech taken care of)
Clarity on your pricing, plus tools to track the income and expenses from your new offer
A system to validate and refine your offer based on real client conversations — so you know you’re solving the right problems and delivering on your promise
You’d love to create an extra income stream with what you have in your brain, but you don’t know what that could look like — or where to even start.
You know you are good at what you do, but you have no idea how to turn it into something people will pay for. You have so many skills and ideas, but when it comes to packaging them into a clear, sellable offer, you feel stuck.
You keep thinking you need more — more experience, more certifications, more time — before you can offer anything. Yet you have years of work / business experience
Instead of spinning in circles, guessing what to offer, or holding back until you “have more,” when we work together, you’ll finally have:
At this stage, you’ll start tracking the actual problems your potential clients are sharing with you — and assess whether your offer is truly solving those problems. You’ll also review your delivery to ensure you’re meeting the promises made in your offer. This is where product-market fit comes into focus.
THE OUTCOME: Confidence that your offer is solving real problems — and the insight
to improve based on real feedback.
In 4 weeks, you’ll go from feeling unsure about what to offer to confidently presenting a clear, market-ready solution — complete with the tools to sell it and the clarity to deliver it with impact.
In this phase, You'll identify what you're good at, design an offer around it, and learn how to present it clearly to potential clients. We’ll also set up the backend —including your sales page, checkout page, and all the essential software — so your offer is not just created, but ready to go live.
THE OUTCOME: A clear, well-positioned offer supported by the systems needed to sell it.
You’ll learn how to price your offer strategically and set up simple tools to track income and expenses like a business owner.
THE OUTCOME: By the end of this stage: You’ll know exactly what to charge and how to manage your earnings.
You shall get access to the finance hub that shall enable you to price your offer profitably and run a P&L for your business.
This workbook shall guide the offer creation process. From discovering your genius, offer design and presentation
We shall have dedicated time each week for strategy and implementation within the 4 week period
HERE IS WHAT YOU GET DURING OUR 4 WEEKS TOGETHER
This toolbox shall guide you on which tech is required for your offer presentation. Both free and paid are covered
A simple tool to track your marketing efforts and capture the right info from your leads
You have created an offer based on your expertise, now its time to match this to what the client's problems are.
After 10+ years leading Sales Strategy, Business Planning, and Operational Excellence across multiple African markets in Tech, I developed a deep understanding of how systems and solid operations drive business growth.
But stepping away from corporate life gave me a new perspective. I began working behind the scenes with a leading career coach, building the systems that powered her client experience. From automating her onboarding and offboarding workflows to setting up client results tracking and sales monitoring processes — as her business grew, one thing became increasingly clear:
👉🏾 Everything starts with the offer.
Your marketing, your delivery, your positioning — even your systems — all flow from how well your offer is structured. If the offer is vague or misaligned, everything else wobbles. But when the offer is clear, valuable, and rooted in your expertise? Everything else aligns — and growth becomes possible.
That insight is what led me to create Package Your Expertise — to help others turn what they already know into offers that sell, serve, and scale.